Twig Art Studio needed a brand for their kids workshops located in regional NSW. The branding needed to be fun, but also very flexible, so that it could be used to advertise all of the upcoming workshops while allowing for further expansion of the company in the future.
The Twig Art Studios branding design was focused on being playful and quirky, with fun colours. The logo has a whimsical feel, with hand-drawn letters giving it a human touch. The simple flower shape and the loop on the 'W' reference the brand’s orientation toward nature. The shapes were used as visual devices which could be used on their own, or to frame artwork for social posts and other collateral, while maintaining branding.
3 Business card design and an A5 flyer template (right).
Left: Instagram redesign look and feel which used white frames and the branding shapes to share examples of the artwork created during workshops.
Right: landing page example.
